The first cut is the deepest
I am never taking a Gillette Mach 3 to my dome shaped melon head ever again! Or to any other body part for that matter. Okay, that’s a lie. I wanted to try some outrage on for size, see how it fits. Turns out outrage isn’t really my color or indeed my cut. (see what I did there)
In the spirit of full disclosure (and other body parts) I did try shave my legs once… which… if anyone had walked in on me would have had them hauling my plus sized carcass out of the bathtub and frantically bandaging me up… all while giving me a serious oration about how ‘life is worth living’. APPARENTLY there is little to no skill transfer in being able to shave your face and being able to the navigate round the curvature of your knees and ankles with a razor blade. Who knew.
While I roll my eyes at corporations who wants to moralize and preach ideology in their commercials and press conferences I don’t really mind if they do. I mean really, who cares? Apparently though we do care… enough to get a little bent of shape, suggest boycotts on social media, debate the state of the world (which is completely fucked btw) with our co-workers around the water-cooler and listen to angry soliloquies from our favorite podcast or youtube personality on our morning commute. That doesn’t really feel like time well spent… but maybe thats just me.
Razor blades is a tough space. It looks competitive and while you can make a commercial that glorifies a macho lifestyle the net effect is likely a zero increase in razor blade sales for that particular brand. If you want to blame someone… blame the hipsters and their penchant for facial hair and beard oils. Might as well try a change of tack and appeal to a different market segment… the one who is likely still doing the shopping. But hey, if it doesn’t work out for us… consumers are fickle… and unlikely to remain outraged for long. Strategically, I think its probably not a bad idea.
In any event, while I don’t agree with Gillettes eh… attempt to school me in acceptable behaviour, I am inclined to take the stoic approach to their machinations. If you choose not to be offended… you won’t be.
Easy peasy. Japaneasy.