Marketing is the process by which a state of felt deprivation of some basic satisfaction is communicated to you… and then something is offered to you to correct that perceived deficiency.

For example…


I had NO IDEA gluten free parking even existed. But now that I know… CLEARLY this is something that I NEED!!

But now that I know… What if they run out of gluten free parking bays? I think I’m (already) starting to develop some anxiety about all of this. Will I just be able to switch back to regular?

I’m starting to think this sort of thing should probably be mandated by the state. And maybe a professional body should be set up, for monitoring and control purposes. There are a lot of shysters out there (look at me getting my Yiddish on) and we need to safeguard our society against these unscrupulous operators. Maybe set up a license fee structure?

Anyway, I think the important take away here is that education is KEY.

Good luck out there people. Stay frosty!!


  1. I don’t believe gluten should have to pay for parking, but what about gmo’s parking free too. I’m against this type of blatant favoritism.

    1. True. Gluten-free does seem to be the flavor of the… epoch at the moment. Personally I like the idea of equitableness… but I imagine its quite difficult to implement.

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