Go Darke

Light thinks it travels faster than anything but it is wrong. No matter how fast light travels, it finds the darkness has always got there first, and is waiting for it

Economics, Libertarianism

Nudge nudge wink wink

So give them blood, blood, gallons of the stuff
Give them all that they can drink and it will never be enough
So give them blood, blood, blood
Grab a glass because there’s going to be a flood

I love the dismal science. Its like my third… (counts on fingers) okay, forth favorite thing. After coffee, falatio and crushing my enemies like an eggshell.

I particularly love nudge theory. And while not wholly in the realm of economics, there is certainly a big enough Venn overlap for economists to assert some form of ownership.

Nudge theory is defined as positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation and enforcement.

Being libertarian I am obviously a fan of anything that can remove legislation and the enforcement aspects in a society. So really this is right up my alley.

The most often cited example of Nudge theory is the fly in the urinal.

It dawns on me that the female of the species may have no idea what I’m on about. Guys can’t aim worth a damn. (except me obviously… but I have to grip with two hands) So someone clever decided to print a fly on the base of the urinal and gave men something to aim for. The results were… amazing.

In any event I saw this earlier in my feed while I was avoiding work/life.

Blood donors in Sweden get a text message whenever their blood saves someone’s life. …

Which I thought was really clever.

I dutifully donate blood five times a year. I tell myself its because I’m civic minded and have an unwavering sense of menschkeit… But really I do it for the cookie and plastic cup of koolaid at the end. Alas I do not live in a country that pays for my fluids, otherwise I would definitely be doing it for the money. My wife has a super rare blood type, so she gets the rockstar treatment when we go there. Also because we don’t really get out much anymore, going to the donation center is almost like going on a date. Sans the happy ending obviously.

So does a text message (which you’ll read while driving) telling you that you’ve successfully saved a life, give you that little hit of dopamine and encourage you to donate again?


Nudge theory is notoriously hit and miss. Somethings work far beyond anyones expectation. And some stuff that everyone expects will work, fizzle and die in the dark.

It probably wouldn’t work on me.

I never read my texts.

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