The marketing power of the expletive.

This is just embarrassing now. Two minutes wandering through the ‘business’ and ‘psychology’ aisle at my local this morning…

I’m sure this is some sort of grand metaphor for where we are at as a species. I mean we can only improve from here on out right? Assuming this is as low as it gets…

I mean it can’t get worse right?

Narrator – It did in fact get worse.

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